{"id":3539,"date":"2026-02-26T16:48:55","date_gmt":"2026-02-26T19:48:55","guid":{"rendered":"https:\/\/moovelub.com\/mobildelvac\/blog\/?p=3539"},"modified":"2026-02-27T08:13:33","modified_gmt":"2026-02-27T11:13:33","slug":"o-grande-sucesso-dos-medios","status":"publish","type":"post","link":"https:\/\/moovelub.com\/mobildelvac\/blog\/o-grande-sucesso-dos-medios\/","title":{"rendered":"O grande sucesso dos m\u00e9dios"},"content":{"rendered":"<p><H1>O grande sucesso dos m\u00e9dios<\/H1><br \/>\n&nbsp;<\/p>\n<p>A <a href=\"https:\/\/www.estadao.com.br\/jornal-do-carro\/estradao\/por-que-2025-se-tornou-o-ano-dos-caminhoes-medios-o-maior-volume-em-uma-decada\/\" rel=\"noopener\" target=\"_blank\">venda de caminh\u00f5es m\u00e9dios<\/a> cresceu 32,5% em 2025, registrando o maior crescimento dessa categoria nos \u00faltimos dez anos. Isso, num ano em que o segmento dos pesados caiu 20% e os leves registraram uma queda um pouco menor, de 14%. Pode parecer estranho que, dentro de um mesmo tipo de ve\u00edculos, haja uma diferen\u00e7a t\u00e3o grande de desempenho, mas os especialistas apontam que a explica\u00e7\u00e3o \u00e9 simples: a mudan\u00e7a do perfil das necessidades das frotas no Brasil. <\/p>\n<p>Os n\u00fameros da Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores (Anfavea) mostraram que entraram em circula\u00e7\u00e3o, no ano passado, 11,7 mil unidades\u202fde caminh\u00f5es m\u00e9dios entre janeiro e novembro, um aumento de 69% em rela\u00e7\u00e3o \u00e0s vendas de 2015. O resultado do ano passado significa um novo recorde para a categoria. <\/p>\n<p>Mas o que est\u00e1 causando essa disparada no setor? Uma das explica\u00e7\u00f5es est\u00e1 na expans\u00e3o do e-commerce, que ultrapassou a marca de R$ 204 bilh\u00f5es anuais em vendas no Brasil. Com a necessidade de fazer cada vez mais entregas nas cidades, os ve\u00edculos com peso bruto total (PBT) entre 10 e 15 toneladas se tornaram os favoritos, por combinarem qualidades essenciais para a opera\u00e7\u00e3o de \u201c\u00faltima milha\u201d (last mile). Al\u00e9m de uma capacidade de carga superior \u00e0 dos leves, eles possuem uma agilidade de manobra que os torna vi\u00e1veis nos centros urbanos. Assim, conseguem oferecer uma melhor rela\u00e7\u00e3o custo-benef\u00edcio para os frotistas na opera\u00e7\u00e3o di\u00e1ria. <\/p>\n<p>Al\u00e9m da mudan\u00e7a de perfil dos objetos transportados, pesou no resultado das vendas de caminh\u00f5es a alta da taxa de juros, que levou muitas empresas a adiar despesas elevadas, como a aquisi\u00e7\u00e3o de caminh\u00f5es pesados. O medo de gastar dinheiro, ali\u00e1s, \u00e9 mundial, e aumentou tamb\u00e9m a procura por <a href=\"https:\/\/www.fortunebusinessinsights.com\/pt\/used-truck-market-112203\" rel=\"noopener\" target=\"_blank\">caminh\u00f5es usados<\/a>, n\u00e3o apenas no Brasil.  <\/p>\n<p>A tend\u00eancia fez aumentar a oferta desses modelos no mercado. Tanto que a fabricante chinesa JAC anunciou que <a href=\"https:\/\/www.autoindustria.com.br\/2025\/12\/03\/jac-caminhoes-chega-ao-pais-com-oferta-de-quatro-modelos\/\" rel=\"noopener\" target=\"_blank\">vai trazer ao Brasil sua linha de caminh\u00f5es<\/a>, focada nas categorias de leves, m\u00e9dios e semipesados. A marca oferecer\u00e1 quatro modelos, com carga \u00fatil, respectivamente, de 6,5 t, 8,2 t, 11,5 t e 18 t. O objetivo da marca \u00e9 atingir participa\u00e7\u00e3o de mercado de 5% at\u00e9 2030. <\/p>\n<p>Saiba mais nos sites do <a href=\"https:\/\/www.estadao.com.br\/jornal-do-carro\/estradao\/por-que-2025-se-tornou-o-ano-dos-caminhoes-medios-o-maior-volume-em-uma-decada\/\" rel=\"noopener\" target=\"_blank\">Estad\u00e3o<\/a>, <a href=\"https:\/\/www.fortunebusinessinsights.com\/pt\/used-truck-market-112203\" rel=\"noopener\" target=\"_blank\">Fortune Business<\/a> e <a href=\"https:\/\/www.autoindustria.com.br\/2025\/12\/03\/jac-caminhoes-chega-ao-pais-com-oferta-de-quatro-modelos\/\" rel=\"noopener\" target=\"_blank\">Auto Ind\u00fastria<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O grande sucesso dos m\u00e9dios &nbsp; A venda de caminh\u00f5es m\u00e9dios cresceu 32,5% em 2025, registrando o maior crescimento dessa categoria nos \u00faltimos dez anos. Isso, num ano em que o segmento dos pesados caiu 20% e os leves registraram uma queda um pouco menor, de 14%. Pode parecer estranho [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":""},"categories":[2],"tags":[218,294,351,360,648,248,223,266,646,208,80,35,307,470,377,382,232,691],"acf":[],"author_meta":{"display_name":"Mobil Frotas","author_link":"https:\/\/moovelub.com\/mobildelvac\/blog\/author\/rakal\/"},"featured_img":"https:\/\/moovelub.com\/mobildelvac\/blog\/wp-content\/uploads\/2026\/02\/Banner-Home-Header-Blog-Frotas-Materia-1-26.02-1142x275-1-300x72.png","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O grande sucesso dos m\u00e9dios &gt; Mobil Blog<\/title>\n<meta name=\"description\" content=\"Caminh\u00f5es m\u00e9dios, os novos campe\u00f5es de vendas\" \/>\n<meta name=\"robots\" content=\"index, follow, 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